The Public Relations & Marketing Department is responsible for conceptualising and executing public education programmes aimed at promoting a firmer understanding of Government policies, programmes and institutions. Various audience-relevant communication strategies are employed and the skills of other Departments within the JIS are drawn on, in support of these programmes. These strategies include, implementing facilities that will garner responses and feedback from specified audiences or from the wider public, to which the programmes are directed.
The Department also has responsibility for the advertising functions of the JIS and offers these services to Government Ministries, Departments and Agencies and other members of the public. Advertising activities include the placement of print, broadcast advertisements and graphic design.
This department drives the marketing strategies of the Agency, supported by Corporate Services and the other production Departments.

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