More Jamaicans encouraged to embrace ‘Rediscover Jamaica’ campaign
Tourism stakeholders and ‘Resilient Corridor’ interests are encouraging more Jamaicans to embrace the ‘Rediscover Jamaica’ campaign, in order to drive a sustainable domestic tourism market. The initiative, which is being promoted by the Jamaica Tourist Board (JTB), was launched in July and encourages Jamaicans to take advantage of the country’s many tourism products and attractions through staycation packages. Speaking at...









