The Jamaica Business Development Corporation (JBDC) has unveiled a fine-art focused campaign, designed to promote the worth of Jamaica’s creative economy.
In a society where our local abundance of creativity is often mistakenly considered ‘normal’, creatives often struggle to experience real economic benefit from their giftings.
The JBDC campaign aims to reverse that misconception, changing the narrative and emphasizing the “Artisan’s Hand.”
Presented by:
Joy Kelly
