Creating an effective selling strategy is essential in driving revenue for business operators, says Sales Expert and Entrepreneur, Stacey Campbell. Speaking at the Jamaica Business Development Corporation (JBDC) Virtual Biz Zone held recently, Ms. Campbell advised that in building a selling strategy it is important to create a message that describes the value of the product or service to a...

Jamaica National Agency for Accreditation (JANAAC) will be hosting a virtual forum on Wednesday (June 2) which will explore ‘Jamaica’s Cannabis Industry and the Supporting Role of Accreditation’. The event is in observance of World Accreditation Day on June 9. Chief Executive Officer (CEO) of JANAAC, Sharonmae Shirley told JIS News that the forum will look at “the changing face...

Micro, small and medium-sized Enterprises (MSMEs) are being encouraged to develop winning sales strategies that will differentiate them from the competition and enable them to maximise sales of their products or services. Sales expert and entrepreneur, Stacey Campbell, said that a sales strategy is crucial in enabling business operators to successfully achieve their sales goals. “A sales strategy is a documented plan...

The Jamaica Business Development Corporation (JBDC) has pledged its commitment to providing interventions to support the growth of the cultural and creative sector known as the orange economy. Speaking with JIS News, Deputy Chief Executive Officer at the JBDC, Harold Davis, said that the recently published findings of the Jamaica Cultural and Creative Industries (CCI) mapping exercise will better inform...

Micro, small and medium-sized enterprises (MSMEs) are to benefit from an intellectual property (IP) monetisation and financing project being undertaken by the Jamaica Intellectual Property Office (JIPO). Speaking at the IP Valuation and IP-Based Financing for MSMEs Webinar held recently, JIPO’s Deputy Director and Legal Counsel, Dr. Marcus Goffe, said the project will aid IP owners and MSMEs in securing...

Recommendation was been made for development of a Creative Economy Act to guide the advancement of the country’s cultural and creative industries. The proposal is among findings coming out of the Jamaica Cultural and Creative Industries (CCI) mapping exercise undertaken by the Jamaica Business Development Corporation (JBDC) last year with support from the British Council. The exercise was conducted by...

The Jamaica Business Development Corporation (JBDC) says the findings of the Jamaica Cultural & Creative Industries (CCI) mapping exercise provide a framework for a long-term growth strategy for the industries. Undertaken in collaboration with the British High Commission, the research was conducted by an international consulting firm, Nordicity, which undertook fieldwork in Jamaica in January 2020. The survey included more...