JIS News

The Jamaica Tourist Board (JTB) will be promoting its new Jamaica Travel Specialist online training programme at www.jamaicatravelspecialist.co.uk, through a series of specialist events across the United Kingdom (UK), beginning Monday, March 13 in East Grinstead, Kent.
The programme is specifically designed to help equip frontline agents with in-depth knowledge of Jamaica as a unique and leading destination, and is part of the JTB’s continued support of travel agents.
In addition to JTB staff, agents will have the opportunity to interact with representatives from Jamaica’s tourism private sector and discuss current affairs on the island. Jamaican hotels that have already signed on to attend these events include Half Moon, Point Village, Couples Resorts, and Elegant Resorts International, Sunset Beach Resorts, Sandals and Beaches Resorts, SuperClubs and Air Jamaica. The three events are aimed at providing the travel industry with a taste of the real Jamaica. The road show follows on the heels of a record breaking year, in which the island saw its highest ever number of visitors. The JTB is hoping to bring some “sunshine” to the UK during the events that will showcase Jamaica’s offerings to visitors and give agents the chance to sample the distinctive flavours of Jamaican food and drink.
One lucky agent at each event will also be given the opportunity to experience all the sights and sounds of the island as the Jamaica Tourist Board will be awarding a prize trip for two, as well as a number of other special prizes and surprises at each of these events.
Elizabeth Fox, Regional Director, UK and Ireland for the JTB, said it was important that the Tourist Board show frontline agents they had its full support. “While we will be taking a number of agents down to Jamaica during 2006, we also wanted to bring a little taste of Jamaica to the UK and let agents experience a little bit of Jamaica’s music, culture and hospitality right on their doorstep,” she added.

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