JIS News

Story Highlights

  • Black Entertainment Television (BET), one of the top American television entertainment networks, will again join forces with the Jamaica Tourist Board (JTB) to promote the annual Air Jamaica Jazz & Blues Festival.
  • The event will be held from January 26 to 28 on the picturesque Rose Hall Estate, located just outside the resort city of Montego Bay.
  • Cybelle Brown, Vice President of Sales and Marketing with BET Digital Networks, in announcing the partnership recently, said that it was really no surprise that her company was again getting involved in the festival based on its history and association with the event over the years.

Black Entertainment Television (BET), one of the top American television entertainment networks, will again join forces with the Jamaica Tourist Board (JTB) to promote the annual Air Jamaica Jazz & Blues Festival.

The event will be held from January 26 to 28 on the picturesque Rose Hall Estate, located just outside the resort city of Montego Bay.

Cybelle Brown, Vice President of Sales and Marketing with BET Digital Networks, in announcing the partnership recently, said that it was really no surprise that her company was again getting involved in the festival based on its history and association with the event over the years.

As part of the arrangement, she informed that BET would produce a half hour preview show, which would air on both BET and BET Jazz networks and would also promote the festival in the Atlanta market on radio station KISS 104.1 FM.

Some of the top artistes from the United States and the Caribbean have signed up for the two-day event.

Headline acts for Thursday’s opening night include John Legend, Shaggy, Nestor Torres, Lyfe Jennings and Morgan Heritage, while Friday show will feature Al Green, Air Supply, Bo Diddley, Nichole Henry and Richie Stephens.

The closing show on Saturday will pay tribute to legendary band ‘Byron Lee & The Dragonnaires’ for 50 years in show business, with tributes in song from the Mighty Sparrow, David Rudder, Arrow, Ernie Smith, Ken Lazarus, Keith Lyn, Pluto Shervington, The Merry Men and portrait artist Jean Francois.

They will also be performances James Ingram, Patti LaBelle, Maxi Priest, Kem & Reunion Jazz Reunion Quartet.

BET, a subsidiary of Viacom, Inc., is among the United States’ leading television networks, providing quality entertainment, music, news and public affairs programming for the growing African-American audience in over 75 million households in addition to Canada and the Caribbean.

For further information, visit: www.airjamaicajazzandblues.com