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Public Relations Specialist and a major contributor to the development of Jamaica’s tourism, Sue McManus, has died.

Ms. McManus passed away in South Florida last Thursday (September 16). At the time of her death, she was still involved in tourism as a marketing consultant.

A native of the United Kingdom, but who decades ago would begin her ties with Jamaica, working with several international public relations giants while promoting Jamaica at the behest of the Jamaica Tourist Board (JTB), Ms. McManus has been described as both “tireless and fearless” and someone who dedicated her life’s work to tourism.

Minister of Tourism, Hon. Edmund Bartlett, who extended condolences to the relatives and friends of the late “tourism stalwart”, said that Jamaica has lost a treasure and a “true pioneer”.

“I am quite saddened at the passing of Sue McManus. She was, indeed, a stalwart in the tourism sector who went beyond the call of duty to promote destination Jamaica. She played a pivotal role in promoting numerous resorts and attractions across the length and breadth of the island, which would have contributed to the impressive flow of visitors to our destination over the decades,” the Minister said in a statement.

“On behalf of the Government and people of Jamaica, including all of us in the tourism fraternity, I would like to extend our heartfelt condolences to the relatives and friends of Ms. McManus. We sincerely hope that the Lord will provide you all with the comfort you will need to endure this period of grief, and may her soul rest in peace,” Mr. Bartlett added.

The Minister further noted that Ms. McManus will also be remembered for her energy and enthusiasm, pointing to her body of work in marketing and promoting various properties, including the John Issa-led SuperClubs resorts.

“She not only made Jamaica her home but she also dedicated most of her life to helping to promote our tourism product and building Brand Jamaica. She was, indeed, a true professional and she will be greatly missed by the entire tourism family,” Mr. Bartlett added.

Friend and former tourism colleague, Judy Schoenbein, said Ms. McManus was a vibrant asset to the tourism product, pointing to her “huge energy and enthusiasm” while she was with the JTB.

“I remember her times with the JTB and also with SuperClubs. She will be sadly missed,” she added.

Former President of the Jamaica Hotel &Tourist Association (JHTA), Josef Forstmayr, said “Sue was one of the best in the business and her passion for making Jamaica shine in international media circles was legendary”.

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