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Tourism Projections Revised Due To Global Coronavirus Outbreak

By: , March 4, 2020

The Key Point:

Tourism Minister, Hon. Edmund Bartlett, says industry projections for Fiscal Year 2020/21 have been revised in light of the threat posed by the novel coronavirus (COVID-19).
Tourism Projections Revised Due To Global Coronavirus Outbreak
Photo: Michael Sloley
Tourism Minister, Hon. Edmund Bartlett (left), highlights a point while addressing the Standing Finance Committee of the House of Representatives on Tuesday’s (March 3). Beside him is Director of Tourism, Jamaica Tourist Board, Donovan White.

The Facts

  • “Current global situations require for us to review some of our projected out-turns as well as our market strategy and, perhaps, to cautiously examine where and how we apply the budgetary arrangements with regards to advertising and promotions for the fiscal [year],” he said.
  • Mr. Bartlett was addressing Tuesday’s (March 3) meeting of the Standing Finance Committee of the House of Representatives, which is examining the 2020/21 Estimates of Expenditure.

The Full Story

Tourism Minister, Hon. Edmund Bartlett, says industry projections for Fiscal Year 2020/21 have been revised in light of the threat posed by the novel coronavirus (COVID-19).

“Current global situations require for us to review some of our projected out-turns as well as our market strategy and, perhaps, to cautiously examine where and how we apply the budgetary arrangements with regards to advertising and promotions for the fiscal [year],” he said.

Mr. Bartlett was addressing Tuesday’s (March 3) meeting of the Standing Finance Committee of the House of Representatives, which is examining the 2020/21 Estimates of Expenditure.

He informed that the tourism industry’s estimated gross earnings in fiscal year 2020/21 are now projected at $3.69 billion, corresponding with visitor arrivals of 4.26 million, which includes stop over arrivals of 2.73 million and cruise arrivals of 1.53 million.

The previous 2020/21 projections were $4.25 billion in earnings, with arrivals estimated at 4.6 million, inclusive of stopover arrivals at 2.96 million, and cruise arrivals at 1.65 million.

Mr. Bartlett noted that while the industry has grown 5.2 per cent, to date, for the 2019/20 fiscal year, which is consistent with overall projections, the Government is conscious of the possible impact on bookings as well as aviation activities and the country’s capacities if COVID-19 escalates.

“The Budget, this year (2020/21), reflects overall the intention to enable growth. But you would appreciate that this new projection would achieve a flat rate of growth. So we would just be about 1.1 per cent, over last year.

“Our growth will be driven, however, by very judicious market arrangements focusing primarily on our three big markets that are the traditional North American markets and Western Europe… and South America, that we will be putting a new focus on,” he said.

Last Updated: March 4, 2020

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