JIS News

Kingston, November 16, 2010 – After a very successful year of contributing to the revitalisation of the national cultural programme in her role as Executive Director of the Jamaica Cultural Development Commission (JCDC), Grace Silvera is completing her secondment with the Ministry of Youth, Sports and Culture.
Ms Silvera, who will end her secondment on December 31st, 2010, has received commendation for her year of service to the country from both the Government of Jamaica and Red Stripe.
According to the Minister of Youth, Sports and Culture, Olivia Grange, Ms. Silvera “has done a fantastic job leading the development and operationalisation of the JCDC strategic development plan. She’s been an outstanding leader, who has used her exceptional skills to help to build up this important cultural institution which is at the centre of our cultural development strategy.”
Minister Grange expressed profound gratitude to M.s Silvera for her service and to Diageo/Red Stripe for its generosity in sharing the company’s senior talent with the people of Jamaica.
The Highlights of the year’s secondment include:Strategic leadership and execution of the programmes of the JCDCLifting the image of the JCDC through re-branding and extensive national promotionAchieving high visual impact of the re-branding programme in record timeMeaningful interpretation of the agency’s role in nation-building Building teamwork within the JCDC The Chairman of the JCDC, Hugh Nash and Permanent Secretary of the Ministry of Youth, Sports and Culture, Maria Jones also described Ms. Silvera’s leadership in glowing terms.
“The JCDC has made important strides under Grace’s dynamic leadership”, said Mr. Nash, while Mrs Jones praised Ms. Silvera’s “competence, professionalism and efficiency.”
At the announcement of the secondment last year, Red Stripe’s Managing Director, Alan Barnes declared that Ms. Silvera, a senior leader of Red Stripe globally, would be exclusively dedicated to the public sector during the agreed one year term. Barnes had expressed confidence that Ms. Silvera would bring to bear those same talents that helped her contribute to the enhancement of Red Stripe as a recognised international brand to the image of the JCDC and accordingly to Jamaica itself.
In announcing the completion of the work with the Culture Ministry, Alan Barnes accepted with great regret Ms. Silvera personal decision to retire from her substantive role with Red Stripe at the end of the year to pursue alternative career options.
“After a fifteen year career marked by significant achievements in international marketing and communications with Diageo/Red Stripe, I thank Grace Silvera for her tremendous contribution to the business,” Alan Barnes said. He also said, “We are going to miss Grace for the enviable role she played in the building of the iconic brand Red Stripe both locally and internationally.
Ms Silvera sings high praises for her entire team at the JCDC and ascribes the success to nothing more than teamwork both by the many volunteers islandwide and staff. “I’ve really enjoyed my year of serving Jamaica. I thank everyone at the JCDC, Red Stripe and Diageo, for making this possibility a reality. I will remain a lifetime Ambassador for Red Stripe and have enjoyed my 15 years unreservedly”.

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