MICAF Urging MSME’s To Utilize Digital Marketing To Boost Business Activity

The Internet has changed the way entrepreneurs do business. Anyone with an idea for a product or service can use the internet to make a sale. Consumers can also search for and buy products or make use of a service. This reality has opened Jamaica to the world. These changes in consumer buying habits is one of the main reasons micro, small and medium sized enterprises MSMEs must go digital. If done right there are multiple benefits.