Coffee is one of the most iconic beverages around the world. According to the International Coffee Organization over 11 million tons of coffee are consumed each year. Residents of the United Kingdom pay the most to import coffee while The Netherlands and Poland pays the least.
For coffee producers like Jamaica these facts prove one thing – coffee is a big business. If you’re a local coffee producer, then you’re probably wondering how you can capitalize on this massive market? The answer is by building a brand.
Today we hear from several stakeholders who will give us an inside view on how to build your coffee brand on the local and international markets.
Presented by:
Andrae Palmer
