JIS News

Story Highlights

  • Some of the country’s key business people participated in a discussion forum where they examined the business branding of Jamaica as a key pillar in positioning the country as a premier destination for trade and investments.
  • Mr. Houle, in highlighting the usefulness and importance of the business branding of Jamaica, noted that “brand value is now based upon the ability to share, connect and influence.”
  • The forum provided JAMPRO with an avenue to broker collaborations with the private sector to further shape the country’s economic development.

Some of the country’s key business people participated in a discussion forum where they examined the business branding of Jamaica as a key pillar in positioning the country as a premier destination for trade and investments.

The event, organised by Jamaica Promotions Corporation (JAMPRO), was held on Thursday (March 10) at the Trafalagar Road offices.

It was addressed by well-known strategic consultant, futurist and author David Houle.

Among those in attendance were Head of the Private Sector Organisation of Jamaica (PSOJ), William Mahfood; Chief Executive Officer of Sagicor Group Jamaica, Richard Byles; and Managing Director of Toyota Jamaica, Tom Connor.

Mr. Houle, in highlighting the usefulness and importance of the business branding of Jamaica, noted that “brand value is now based upon the ability to share, connect and influence.”

“The future is based upon the power of the brand to influence relationship. Now is the time for a Jamaica business brand,” he told the local business players.

Mr. Houle said the success of Usain Bolt and aspects of the culture, including the Jamaican language, could be aspects of the branding.

He also emphasised key business strategies of the future and the need for a change in culture to effect transformation.

The forum provided JAMPRO with an avenue to broker collaborations with the private sector to further shape the country’s economic development.

It also afforded an opportunity to explore the concept of strategic foresight and its importance in transforming local business operations and contribute to the country’s economic development.