Jamaica Seeks to Tap into Lucrative Animation Industry


Next month’s highly anticipated KingsToon festival will provide the opportunity for local and regional animators to get a foothold in the growing US$222.8 billion global animation industry.

The two-day event will be held at the Mona Visitors’ Lodge at the University of the West Indies (UWI), St. Andrew, from June 20 to 21.

Jamaica’s growing crop of local animators will get a chance to showcase their talent at the event.

State Minister for Science, Technology, Energy and Mining, Hon. Julian Robinson, during his contribution to the 2013/14 Sectoral Debate in the House of Representatives on May 28, informed that the event will bring together, international and local leaders in the animation industry, international and local universities, Jamaican professionals, and visual arts students and practitioners.

He said among the objectives of the festival is to raise awareness in Jamaica about the emerging opportunities in the animation industry, by directly engaging global industry leaders in various aspects of the business of animation.

“[It will also] give visibility to the pool of talented young Jamaicans and regional artists, who may be working on a freelancing basis or may simply have raw talent in the visual arts that can be molded into a professional career development,” he stated.

Day one of the event will feature panel discussions and workshops on available opportunities in the industry, while the second day will see local and regional animators displaying their work in the industry and related fields.

The day will also include the announcement of the winners in the KingsToon Animation Competition in several categories including Best Script and Storyboard (Jamaica); Best Experimental Animation (Jamaica); Best Character (Jamaica); Best Final Animation Product (Caribbean).

The KingsToon Animation Festival is an initiative of the Ministry of Science, Technology, Energy and Mining, in partnership with the World Bank and the Government of Canada.

Contact: Athaliah Reynolds-Baker

JIS Social