JIS News

Jamaica was one of the most sought after travel destinations on display at the world’s largest travel and adventure show, which was held from March 6 -7, at the Washington Convention Center, in Washington, D.C.
Over 200 exhibitors took part in the event, which attracted more than 20,000 visitors.
Jamaica’s booth was a buzz of activity, with the showing of the Jamaica Tourist Board (JTB) new advertisement, featuring the world’s fastest man, Hon. Usain Bolt, O.J.
The JTB Business Development Manager for the Mid-Atlantic region, Ms. Victoria Harper, provided visitors to the JTB booth with information about the exciting array of adventure options available in Jamaica, including hiking, caving and canopy tours. She also provided details on the wide range of accommodations, attractions and events, as well as specially priced packages.
Nature enthusiasts who visited the booth were able to explore what makes the island a nature-friendly tourist destination. Avid bird watchers picked up their ‘Bird Songs in Jamaica’, a must-have sound guide identifying 119 species found in Jamaica.
Commenting on the expo, Director of Tourism, Mr. John Lynch said the timing of the expo was especially right, because the Mid-Atlantic is currently experiencing extremely cold weather and travellers can easily escape to Jamaica in just over three hours to experience Jamaica’s warmth and the range of adventure tours available.
“With the diversity and variety of Jamaica’s attractions, the Adventures in Travel Expo affords us an excellent opportunity to appeal to adventure travellers who may not know how much Jamaica has to offer,” he said.
Similar shows will be held in Chicago from March 20-21; and in New York City from October 9-10.

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