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Director General of the Coffee Industry Board (CIB), Christopher Gentles, has called on key players in the coffee sector to embark on new ways to put the industry on a sustainable growth path.
Speaking at a coffee stakeholders meeting at the Kendal Conference Centre in Manchester last week, Mr. Gentles, said that efficiency in the production of the crop must be improved.
“We have competitors, who are offering better prices, so we have to reposition ourselves and ensure that we are not only surviving, but striving and gaining additional markets,” he stated.
He noted that while the industry is “going through a trying time,” the future prospects for Jamaican coffee are very good.
“When you look at the economics of growing coffee, and the steadiness of the yields, you recognise that coffee is one of the most important crops that we are involved in,” Mr. Gentles stated.
He urged the coffee growers to only use pesticides when they are not able to apply other control measures efficiently.
He advised them to select appropriate pesticides based on the type and level of infestation, and to only use those pesticides that are recommended for the cultivation of coffee.

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