The Jamaica Tourist Board (JTB) is to embark on a strategic marketing programme, aimed at increasing visitor arrivals and showcasing the country’s tourism product. Speaking in a recent interview with JIS News, Minister of Tourism, Hon. Edmund Bartlett, said there was a need to diversify and expand the range of products that are offered. “You won’t get the arrivals you...

Tourism Minister, Hon. Edmund Bartlett, has outlined the five key pillars of the Government’s plan aimed at generating further developments in tourism that will position the sector as major catalyst spurring Jamaica’s economic growth over the next five years. These areas, he says, include: identifying new markets, new products, new investments and new partnerships, and embarking on human resource development....

Minister of Tourism, Hon. Edmund Bartlett has outlined to the new boards of directors of key agencies in the ministry, five pillars on which the Ministry and its agencies will seek to transform the island's vibrant tourism sector and achieve double digit growth. The pillars were outlined yesterday (April 9) during a seminar at the Montego Bay Convention Centre for...

Minister of Tourism, Hon. Edmund Bartlett, says the Ministry will be “going all out” in driving a programme to grow the industry and make Jamaica a first choice destination for visitors. In a recent interview with JIS News, Mr. Bartlett said he is confident that “all hands will be on deck” in support of the growth agenda. He told JIS...

Minister of Tourism, Hon. Edmund Bartlett, says Jamaica’s tourism product is the best in the Caribbean and so the country has no need to fear the opening up of Cuba. “Look, we have the best product in the Caribbean, bar none,” Mr. Bartlett said. “When you look at our culture, it’s powerful. When you look at our people...they are not...

The Ministry of Tourism is looking to assist more operators of small and medium-sized enterprises (SMEs) to capitalise on opportunities within the tourism sector. Portfolio Minister, Hon. Edmund Bartlett, said the Tourism Enhancement Fund (TEF) will be engaged to work with a “sensitive but important financial institution to develop a financial portfolio to encourage local, indigenous entrepreneurship to meet the...

The Ministry of Tourism will be improving marketing strategies in order to attract more visitors to the country. The move involves exploiting new technology, keeping abreast of market trends, as well as shaping the country’s competitive messages to appeal to a range of travel niches, said Director of Tourism, Paul Pennicook. He was delivering the keynote address at Sagicor’s Pension...