JIS News

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  • The Ministry of Tourism will be improving marketing strategies in order to attract more visitors to the country.
  • He was delivering the keynote address at Sagicor’s Pension Investment Fund (PIF) Seminar held on March 14, at the Jamaica Conference Centre, downtown Kingston.
  • He said there are also plans to exploit digital media to reach a global audience and to aggressively pursue opportunities in key Asian markets.

The Ministry of Tourism will be improving marketing strategies in order to attract more visitors to the country.

The move involves exploiting new technology, keeping abreast of market trends, as well as shaping the country’s competitive messages to appeal to a range of travel niches, said Director of Tourism, Paul Pennicook.

He was delivering the keynote address at Sagicor’s Pension Investment Fund (PIF) Seminar held on March 14, at the Jamaica Conference Centre, downtown Kingston.

The short-term marketing plan includes boosting the presence of brand Jamaica in the Latin American market, increasing arrivals from the Caribbean, and deepening collaboration with new industry players.

He said there are also plans to exploit digital media to reach a global audience and to aggressively pursue opportunities in key Asian markets.