JTB Goes After US Market Using Facebook, Instagram
Director of Tourism, Paul Pennicook, says the Jamaica Tourist Board (JTB) has launched a strategic summer advertising campaign, targeting several cities in the United States (US), particularly those with direct flights into Jamaica. The campaign, he said, includes buys on Facebook and Instagram where “we are now reaching markets that have eluded us in the past”. Mr. Pennicook, who was...






