Tourism Minister Targets Growth in Repeat Arrivals

Minister of Tourism, Hon. Edmund Bartlett, says the Government is looking to grow repeat tourist arrivals by at least 50 per cent per year.

He said the increase, from the current rate of 42 per cent, would guarantee some certainty in terms of annual arrivals.

He was addressing a post-Cabinet press briefing at the Office of the Prime Minister on June 15.

Minister Bartlett said the Ministry is focused on building destination assurance as part of efforts to grow the industry.

He explained that this will be achieved by maintaining high standards and quality in the sector, putting security and safety measures in place, and ensuring exceptional service levels and training of industry players.

“We want to ensure that when the visitor arrives, he is not second-guessing the experience we sold him,” Minister Bartlett said.

“Visitors travel all over the world in order to satisfy their passions and our duty is to build products around these passion points, so as to enable continued flow into the destination,” he pointed out.