CIB Steps Up Measures To Protect Blue Mountain Coffee Brand
The Coffee Industry Board (CIB) has stepped up measures to safeguard Jamaica’s world-renowned Blue Mountain Coffee brand against piracy, which has resulted in, among other things, the local industry losing as much as approximately US$4 million in export earnings between 2013 and 2014. Chief among the measures is the establishment of a Brand Infringement and Enforcement Task Force, comprising representatives...









