KINGSTON — The Voice of Jamaica, the flagship monthly newspaper publication of the Jamaica Information Service (JIS), has doubled its circulation from 40,000 copies to 80,000 this month.
The publication, which was launched in January 2009, began as a monthly supplement in the Observer, which was inserted on the last Wednesday each month.
It highlights the work of public sector entities, in keeping with the JIS’ mandate to inform and educate Jamaicans and other stakeholders about the policies and programmes of the Government of Jamaica.
[ View our online version of The Voice of Jamaica ]
Explaining the new thrust, Chief Executive Officer, Donna-Marie Rowe said: “The expansion of our Voice of Jamaica newspaper will increase the reach of our publication and enhance our communication strategies. We are engaging our public sector partners in the communication process as well to ensure that more people are informed about the services of Government and are made aware of the means by which they can access these services."
She pointed out that public sector entities will receive copies of the publication for their staff and for distribution to their clients at outreach meetings. The paper will also be distributed to libraries, schools, Overseas Missions and the Jamaica Tourist Board.
The paper will continue to be circulated in the Observer newspaper monthly.
By ALLAN BROOKS, Senior PR Account Executive