JIS News

Story Highlights

  • The Traffic and Highway Division has partnered with the Community Safety and Security Branch (CSSB) to undertake road safety messages in schools and communities.
  • Deputy Superintendent of Police (DSP), Gary McKenzie, told JIS News that the objective is to reduce road fatalities.
  • In addition, the Division has placed Road Safety Area Coordinators across the island with responsibility to organise all road safety activities and messages.

The Traffic and Highway Division has partnered with the Community Safety and Security Branch (CSSB) to undertake road safety messages in schools and communities.

Deputy Superintendent of Police (DSP), Gary McKenzie, told JIS News that the objective is to reduce road fatalities.

He noted that the CSSB, which has a wide audience at the community level, through neighbourhood watches and police youth clubs, is an ideal partner in the initiative.

DSP McKenzie, who is Administration Officer at the Traffic and Highway Division, said the CSSB will assist in delivering lectures and road safety interventions.

“They will also assist us with activities such as the road safety competitions we are planning,” he informed.

Meanwhile, the Traffic and Highway Division has improved the school interventions through a three-tier approach.

The first step involves taking the road safety message to the schools, while the second step is to assess whether or not learning has taken place and if the message was circulated throughout the school population. The third tier involves follow-up visits to reinforce the message to elicit behaviour change.

In addition, the Division has placed Road Safety Area Coordinators across the island with responsibility to organise all road safety activities and messages.

He explained that the Coordinators are responsible for creating a number of road safety lecture modules that are presented in schools, communities and organisations.

Surveys are also conducted in communities to identify the road safety problems and to address the issues.

“It is very important to note that in some areas, there may be properly laid out roads, pedestrian crossings, and sidewalks, while in some areas there are no sidewalks, few pedestrian crossings and there are fewer controls. Therefore, the public education activities must be tailored according to the state of the environment in each community,” DSP McKenzie explained.

In addition to the partnership with the CSSB, the Division continues to work with external partners such as the National Road Safety Council, the Road Safety Unit, Transport Authority, Island Traffic Authority, Jamaica National Insurance Company, Bank of Nova Scotia, and Jamaica Automobile Association.