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  • President of the Jamaica Hotel and Tourist Association (JHTA), Nicola Madden- Greig, said the tourism outlook for calendar year 2015 continues to be “very promising.”
  • The JHTA President was addressing yesterday’s (September 20) opening of the 2015 Jamaica Product Exchange (JAPEX), now underway at the Montego Bay Convention Centre in St. James.
  • Mrs. Madden-Greig said JAPEX, which is in its 25th year, is a celebration of the success of partnership.

President of the Jamaica Hotel and Tourist Association (JHTA), Nicola Madden- Greig, said the tourism outlook for calendar year 2015 continues to be “very promising.”

She said the industry has already recorded growth of 3.1 per cent for the first six months of the year and “we think that the 2015/16 winter season will be even more successful.”

The JHTA President was addressing yesterday’s (September 20) opening of the 2015 Jamaica Product Exchange (JAPEX), now underway at the Montego Bay Convention Centre in St. James.

The three-day JAPEX provides the ideal forum for leading suppliers of the country’s tourism product to meet with travel wholesalers and tour operators in a professionally organised business exchange.

Wholesalers, tour operators and travel agents will meet face to face with close to 200 of Jamaica’s leading tourism suppliers to conduct business negotiations, engage in discussions and tours of hotels and attractions.

The event is organised by the JHTA in collaboration with the Jamaica Tourist Board (JTB).

Mrs. Madden-Greig said the Caribbean tourism landscape has undergone tremendous changes since the staging of JAPEX last year with the opening up of Cuba to the North American market being the most significant development.

 

With Cuba now in the mix, she said, there is the opportunity to promote “a new Caribbean. The proximity of Jamaica to Cuba and even the Dominican Republic, Haiti and Cayman Islands provides excellent potential for cruise tourism between these islands.”

She said there is also the prospect of “twin destinations as we have two languages, we have two cultures, a shared history and for us, I think it’s going to be twice the fun.”

Mrs. Madden-Greig said JAPEX, which is in its 25th year, is a celebration of the success of partnership.

“Over the past 25 years, we have seen the transformation of the tourism landscape and together, the JHTA, Ministry of Tourism, Jamaica Tourist Board, Tourism Enhancement Fund (TEF), Tourism Product Development Company (TPDCo), and with you our partners, Jamaica will continue to be a dominant player in the Caribbean tourism marketplace for the next 25 years and beyond,” she said.