JIS News

Story Highlights

  • Minister of Tourism, Hon. Edmund Bartlett, says the Government intends to capitalise on the tremendous media exposure and positive publicity that was generated by the success of the country’s athletes at the recent Olympic Games in Rio de Janeiro, Brazil.
  • He noted that the Jamaica House hospitality hub at the Rio Games “was a big hit” as patrons from around the world were able to experience the Jamaican culture first-hand.
  • He noted that in his interaction with Jamaica’s athletes, including Bolt, they are and have always been willing to do their part in promoting Jam

Minister of Tourism, Hon. Edmund Bartlett, says the Government intends to capitalise on the tremendous media exposure and positive publicity that was generated by the success of the country’s athletes at the recent Olympic Games in Rio de Janeiro, Brazil.

He noted that the Jamaica House hospitality hub at the Rio Games “was a big hit” as patrons from around the world were able to experience the Jamaican culture first-hand.

“It provided a perfect forum for networking opportunities for our tourism partners and tour operators worldwide,” he pointed out.

“Everybody wanted to know the secret to our success and how a little island like ours was able to dominate in such a manner on the world stage. This is our opportunity to try and capitalise,” he added.

Minister Bartlett was speaking in an interview with JIS News at the recent opening of the Usain Bolt Tracks and Records Sports Bar and Restaurant in Ocho Rios, St. Ann.

He noted that entertainment and sports are a large part of the marketing strategy being employed by the Jamaica Tourist Board (JTB) to boost visitor arrivals.

He informed that he has been in frequent dialogue with Minister of Culture, Gender, Entertainment and Sport, Hon. Olivia  Grange, to see how best “we can marry tourism, entertainment and sports” to enhance the tourism product.

He noted that in his interaction with Jamaica’s athletes, including Bolt, they are and have always been willing to do their part in promoting Jamaica as a destination.

“Our reggae music continues to be internationally acclaimed and is a huge drawing card for visitors to our island. Minister Grange is just as excited as I am to put this all together in the interest of brand Jamaica,” he said.

Miss Grange, for her part, welcomed the opening of the sports bar and restaurant named after the country’s nine-time Olympic gold medallist.

“Usain Bolt, as one of our greatest sportsmen, can represent Jamaica to an extremely wide audience,” she pointed out.

“His appeal not only goes far and wide, but it also helps that he always speaks glowingly about Jamaica and our amazing tourism product,” she noted further.