JIS News

Story Highlights

  • Tourism Minister, Hon. Edmund Bartlett recently (July 29) broke ground in Montego Freeport for the establishment of Jamaica’s first Hard Rock Café, an international chain of theme restaurants.
  • “Part of my vision for the development of the ‘Hip Strip’ (Gloucester Avenue in Montego Bay) envisages a series of entertainment offerings highlighted by headline experiences,” Minster Bartlett disclosed.
  • Meanwhile, Mr. Dixon, who is the chief operating officer of Rockin’ Restaurant Group, disclosed that Hard Rock Café-Montego Bay joins a growing list of locations where the facility is established. It now operates at 199 venues in 63 countries.

Tourism Minister, Hon. Edmund Bartlett recently (July 29) broke ground in Montego Freeport for the establishment of Jamaica’s first Hard Rock Café, an international chain of theme restaurants.

The US$2-Million facility, which is being spearheaded by businessman André Dixon, will be located at the former Seawind Beach Club on the Secrets Resorts property. The 400-seat café is scheduled to come on stream in November of this year and is expected to employ 80 people at various levels.

In welcoming Hard Rock Café to the resort capital of Jamaica, Minister Bartlett said it adds yet another dimension to the growing reputation of Montego Bay as the complete tourist destination. This forms part of his vision for the development of the resort city.

“Part of my vision for the development of the ‘Hip Strip’ (Gloucester Avenue in Montego Bay) envisages a series of entertainment offerings highlighted by headline experiences,” Minster Bartlett disclosed.

He said that the addition of Hard Rock Café to Montego Bay forms part of the five pillars for growth and development in the tourism sector as well as the buildout of the entertainment experiences which will define Jamaica as a top tourist destination.

This experience, according to Minister Bartlett, is part of that critical network which is going to underpin the growth pillars that will enable Jamaica to receive five million visitors by 2021, earn US$5 billion, and employ an additional 35,000 Jamaicans within that period.

The Tourism Minister pointed out that although entertainment is a signature attraction for Jamaica, it has not yet been sufficiently ‘built out’ in order to create a product which can be marketed on a constant basis overseas. This deficiency, Minister Bartlett noted, is being addressed through the establishment of a special team to focus on developing the entertainment sector in a more focused and structured way to include the establishment of a major performing arts facility in Montego Bay.

Meanwhile, Mr. Dixon, who is the chief operating officer of Rockin’ Restaurant Group, disclosed that Hard Rock Café-Montego Bay joins a growing list of locations where the facility is established. It now operates at 199 venues in 63 countries.

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