Advertisement
JIS News

Story Highlights

  • The Tourism Linkages Network has expanded its mandate to facilitate connections with other key sectors.
  • The objective is to increase the consumption of local goods, creating employment, and generating and retaining more of the country’s foreign exchange earnings.
  • Mrs. McDonald-Riley informed that the Tourism Linkages Network is planning to add a gastronomy seminar among its slew of activities for this year.

The Tourism Linkages Network has expanded its mandate to facilitate connections with other key sectors.

Head of the Tourism Linkages Network, Carolyn McDonald-Riley, informed that sports and entertainment, shopping, knowledge, health and wellness, and gastronomy were recently added to the areas of focus.

“It is about using food as a greater attraction; focusing on our spas to increase our figures; positioning Jamaica to become the knowledge mecca of the Caribbean and having more people come in to shop and attend our sports and general events,” she told JIS News

Formerly the Tourism Linkages Hub, the primary goal of the network is to ensure that Jamaica’s tourism sector becomes better integrated with other sectors, such as agriculture and manufacturing.

The objective is to increase the consumption of local goods, creating employment, and generating and retaining more of the country’s foreign exchange earnings.

Mrs. McDonald-Riley told JIS News that the network will continue to forge linkages through the hosting of activities such as Christmas in July, Speed Networking Event, Jamaica Product Exchange (JAPEX), and Agro-Tourism Farmers’ Market.

She informed that at JAPEX, local suppliers not only showcase their products but also participate in meetings with buyers in the tourism sector.

Christmas in July, she pointed out, provides an opportunity for local producers of gift and souvenir items to promote their products to various markets.

Meanwhile, the primary objective of the Speed Networking Event is to strengthen linkages and increase business between local suppliers and players in the tourism sector, with previous events targeting manufacturing, agriculture and development/construction sectors.

 

Mrs. McDonald-Riley informed that the Tourism Linkages Network is planning to add a gastronomy seminar among its slew of activities for this year.

The Tourism Linkages Network is supported by a Tourism Linkages Council, made up of public- and private-sector partners who oversee the coordination and implementation of effective and sustainable strategies, which strengthen and facilitate linkages.