JIS News

Lutchshane Blackwood, a 16-year-old student of St. Elizabeth Technical High School, has emerged winner of the Broadcasting Commission’s inaugural 30-second video competition.
Copping the grand prize of $50, 000, Lutchshane told JIS News that he was surprised and overjoyed to have won the competition.

Lutchshane Blackwood, 16-year-old Fifth form student of St. Elizabeth Technical High School.

“It feels great to know that many persons entered and I was chosen as the winner. I had the confidence, but after a while I was saying that they haven’t called me, so I was thinking that probably somebody else had won, so I was surprised when they called and told me,” he said.
The theme of the competition was, ‘Choice comes with Responsibility’.
According to Assistant Executive Director at the Commission, Karlene Salmon-Johnson, the main aim of the competition was to familiarise the youth cohort with the mandate and activities of the Commission, while infusing their energy, creativity and ideas into the work of the Commission. She further stated that the Commission plans to use Lutchshane’s winning entry as a 30-second television advertisement in the near future.
Meanwhile, the Fifth form student, who aspires to become a movie producer, commended the Commission for organising the competition, which he said, “makes young people think and get creative in doing what the Commission asks you to do.”
Lutchshane’s video, which uses a talk show skit, urges media managers and programmers to take ultimate responsibility for the programmes they broadcast. It can be viewed on the Commission’s website www.broadcastingcommission.org and You Tube at http://www.youtube.com/watch?v=SojRfPzExXM.
The main role of the Broadcasting Commission is to monitor and regulate Jamaica’s electronic media, while balancing the interests of consumers, the industries and the creative community in implementing public policy and law.
In recent time, the Commission has developed a number of youth oriented programmes, including the ‘BC 2.0’ an educational feature, which is published in the Youth Link and Teenage publications. It also utilises Youth Media Monitors and has included students on its Monitoring and Compliance Committee.

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