St. Ann Development Company Focusing on Strategies to Enhance Tourism Attractions

St. Ann Development Company Limited (SADCo), in collaboration with the Urban Development Corporation (UDC), will continue to focus on strategies geared towards the increased competitiveness and marketing of attractions this year.

The Company will seek to embark on the innovation of new product/service offerings to make the brand more competitive in the marketplace and maximise earnings.

These details can be found in the Jamaica Public Bodies Estimates of Revenue and Expenditure for the Year ending March 2025.

Among the programmed engagements is the introduction of new products to enhance guest experience at Dunn’s River Falls and Park.

These include food and beverage as well as ATV and bike experiences.

Other activities to be explored are the review and amendment of its Event Management Standard Operation Procedure to facilitate cohesiveness with the UDC Group.

These efforts are anticipated to be strengthened through the implementation of a robust training programme, the employment of competent staff and the continued recovery of the tourism industry.

SADCO anticipates a net profit of $41.82 million for fiscal year and plans to maintain a workforce of 283 employees.

The St. Ann Development Company Limited (SADCo), a wholly owned subsidiary of the UDC, was incorporated in 1967.

The company partners with UDC under a management contract to oversee the management of several properties and attractions in the tourism sector.

SADCo’s main activities focus on the sustainable development of several properties, including Dunn’s River Falls and Park, Green Grotto Caves, Turtle River Park, Ocho Rios Bay Beach, Roaring River, Laughing Waters, and undeveloped lands in surrounding communities in the parish of St. Ann.