Jamaica is an island of many firsts.We know of Bob Marley, Louise Bennett, Mike McCallum, Carol Joan Crawford, Perry Henzel, Cindy Breakspeare, Asafa Powell and the Jamaica Bobsled team (just to name a few), as those prominent Jamaicans who have historically inspired the Jamaican spirit in their different fields of endeavour.
As varied as those personalities are, so too is the product we meet here to celebrate once again. In fact, Jamaica is a marketers dream, because we get to have the best of all worlds. There are so many potentially sharp niches with a comparative global advantage that We CAN position ourselves to be most things to a great many persons. All this, while many other destinations are forced to choose and find relatively narrow focus to find the sort of cach

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