JIS News

Story Highlights

  • Serge Island Dairies, a subsidiary of Seprod, is supporting the island’s sporting sector with an investment of $20 million.
  • The money will be put into this year’s sponsorship of the popular inter-primary and inter-prep school track and field championships.
  • Another key component of the investment will be the direct sponsorship of 50 primary schools sport days in a bid to unearth talent at the schools.

Minister with responsibility for Sport, Hon. Natalie Neita Headley, has commended local manufacturer, Serge Island Dairies, a subsidiary of Seprod, for supporting the development of the island’s sporting sector with an investment of $20 million.

The money will be put into this year’s sponsorship of the popular inter-primary and inter-prep school track and field championships.

Another key component of the investment will be the direct sponsorship of 50 primary schools sport days in a bid to unearth talent at the schools.

“This is incubator money that will allow the young promising athletes to develop and become the stars of the future. It is so gratifying to see a forward looking company like Serge Island putting its money where their proverbial mouth is, and making a serious investment in the sporting youth of Jamaica,” she said.

Ms. Neita Headley was speaking at the announcement ceremony, at the National Stadium in Kingston on February 5.

She encouraged other corporate companies to stand with the country’s athletes, particularly from the earliest stage of development, so they can perform on any world stage.
“I want to challenge other companies to follow Serge Island’s lead and make grassroots investments in Jamaica. In so doing, you are both making a direct investment in Jamaica and also expressing your belief that this country has a bright and glorious future,” she said.

During the ceremony, Olympian, Warren Weir, was announced as Serge Island’s new Brand Ambassador.

Marketing Manager for Seprod’s exclusive distributor, Facey Commodity, Matthew Samuda, said Serge Island is intent on promoting youth sports development.

He noted as well, that the investment is critical, given the serious challenges faced in sustaining sports programmes that are key to youth development.

Mr. Samuda said the company is delighted to be aligned with one of the island’s prominent and young athletes, while reinforcing their commitment to the development of the country.

In his response, Mr. Weir expressed pleasure at being chosen as the company’s Brand Ambassador, adding that he will continue to be a role model, both locally and internationally.

“I understand the responsibility that comes with being a role model. I am also pleased to be associated with a company whose commitment to youth track and field is obvious. My personal motto is ‘be the best you can be’ and in all its activities, Serge Island urges youth to be exactly that, so we are perfectly aligned,” he said.

Mr. Weir, who specialises in the 200 metres, was the bronze medallist in the event at the 2012 London Olympics, helping Jamaica sweep the medals.

In 2013 at the Moscow World Championships, he won the silver medal, equalling his personal best. He finished behind Usain Bolt who set a world leading time.

Serge Island employs over 150 persons and along with its sister company, Serge Island Farms, is the largest business operation in the parish of St. Thomas. In addition to milk produced at Serge Island Farm, the company also purchases raw milk from several small dairy farmers in the parish.

Serge Island’s products are distributed locally and exported to the Caribbean, United States, Canada and the United Kingdom.