The Jamaica Cultural Development Commission (JCDC) is endorsing this year’s Denbigh Agricultural and Industrial Show, as part of the 48th Independence celebration events.
Chairman of the Denbigh Show Committee, Senator Norman Grant
This has been revealed by first vice-president of the Jamaica Agricultural Society (JAS) and chairman of the Denbigh Show Committee, Senator Norman Grant. The 58th staging of the popular Independence weekend event will be from July 31 to August 2.
Senator Grant said the JCDC’s endorsement will ensure that: the reigning Festival Queen will be in attendance as a special guest of the show; the top three in the Festival Song finals will perform on Monday night and Saturday night; the top three Gospel Festival Song finalists will perform on Sunday night on the Gospel Show, sponsored by Jamaica Broilers; and gold medal pieces, including dance, drumming and dub poetry, will be incorporated into the daily activities.
He said in addition, the JAS will get assistance for the Denbigh Chef’s Competition from the JCDC’s culinary specialist, Pamela Powell.
Senator Grant welcomed the development, and predicted that it would contribute to a bigger and much more successful Denbigh Show than in the past.
He said the Denbigh Agricultural and Industrial Show is the single largest event of its kind in Jamaica, the Caribbean and the Western Hemisphere, attracting an average of 80,000 patrons for the three days, over the past seven years.
“We have built this show, moving it from a revenue base of $6 million in 2003, to $50 million last year, and we are strategically embarking on a programme to continue the repositioning of the brand, and we project that over the next six years, Denbigh should be generating at least $100 million,” he said.
Senator Grant thanked titled sponsors, including the Ministry of Agricultural and Fisheries, Jamaica Broilers Group, Digicel Jamaica and the Jamaica National Building Society, who donated $5 million.
“We also thank our main sponsors Delta Supplies, $1 million, and the Rural Agricultural Development Authority (RADA) with $1.5 million, as they will be making a special exhibition as RADA celebrates their 20th anniversary,” he said.
The show will be held under the theme “Grow What We Eat and Eat What We Grow” as the JAS intensifies the campaign launched in 2003.