JIS News

Story Highlights

  • The initiative of Reelexo Enterprise Limited to brand its bottled water with the names of secondary schools across the island, and to share the profits with the institutions, has received the endorsement of Minister of Education, Hon. Rev. Ronald Thwaites.
  • Under the Support in Public Schools (SIPS) project, each school is assigned branded SIPS Spring Water/Cranberry water.
  • Managing Director at the company, Garth Kitson, said the initiative is a call for persons to grasp a unique means of supporting education.

The initiative of Reelexo Enterprise Limited to brand its bottled water with the names of secondary schools across the island, and to share the profits with the institutions, has received the endorsement of Minister of Education, Hon. Rev. Ronald Thwaites.

Under the Support in Public Schools (SIPS) project, each school is assigned branded SIPS Spring Water/Cranberry water, which gives the general public, as well as the students and the school community an opportunity to contribute financially to the particular schools when they purchase the product.

“You are setting a model for enterprise in Jamaica, which I hope will be infectious,” said Minister Thwaites, while delivering the keynote address at the launch of the initiative, held on October 9, at the Knutsford Court Hotel, in St. Andrew.

“This product branding is in the interest of the Jamaican schools. Can you imagine the support when we take these products to the football matches, and the other events and you can show, by participating and marketing this water, how this will enrich their own education?” the Minister said.

“Enrichment opportunities such as you are heralding today, are of vital importance, and the more engaged the public becomes, is the more accessible excellent education will be,” he added.

Other endorsements came from Senator Ruel Reid, who represented Leader of the Opposition, Mr. Andrew Holness; and President of Kingston College Parent-Teacher Association, Stewart Jacobs.

Meanwhile, Managing Director at the company, Garth Kitson, said the initiative is a call for persons to grasp a unique means of supporting education.

Mr. Kitson told the audience that by giving back, with the purchase of useful products, the public will strengthen “our public schools and enable them to achieve their mandate of educating a budding generation.”

Along with scholarships to needy students, the company also provides support to infant and primary schools across the island.