Rebranding Exercise To Be Undertaken At MBFZ

For the 2022/23 financial year, the Montego Bay Free Zone Company Limited (MBFZ) will embark on a rebranding programme aimed at improving its image and to articulate a value proposition that is synonymous with the main service offerings.

According to the Public Bodies Estimates of Revenue and Expenditure for the year ending March 2023, the MBFZ will also focus on promoting and marketing vacant space to attract new tenants.

“The MBFZ will promote its facilities through participating in trade shows and industry-related events locally and overseas,” the document said.

The company is also seeking to enhance the role of the MBFZ as an investor facilitator.

The MBFZ has facilitated more than 72 per cent of the BPO companies in Jamaica and will continue to foster new investments from both local and overseas investors to operate successful outsourcing centres.

Meanwhile, as a priority, the MBFZ will focus on enhancing service delivery and infrastructural improvements to sustain a service-oriented operation.

It will also focus on generating revenues to increase economic growth and sustainability.

“The MBFZ will aim to maintain an overall occupancy level of 95 per cent throughout the year,” the document said.

It will also be strengthening its security and administrative processes, and this will be achieved through the implementation of new systems to carry out transactional functions such as access procedures and routine procurement.

The Montego Bay Free Zone Company Limited was incorporated under the Companies Act of Jamaica and is owned equally by the Government of Jamaica (GOJ) and the Port Authority of Jamaica (PAJ).

The MBFZ’s main activity is the rental of office and factory space located in the Montego Bay Freeport area.