The tourism industry is Jamaica’s bread and butter. Every year, families, couples, and celebrities from around the world choose the island as their vacation destination. But how do they discover Jamaica and plan their trips?
The answer is with the many travel partners whose job it is to sell the destination. And to do that effectively, they need to experience what Jamaica has to offer.
That’s where the Jamaica Product Exchange trade Show, or JAPEX, comes in.
Director of Tourism, Donovan White, says JAPEX plays a vital role in driving tourism growth and by extension, boosting Jamaica’s economy.
Presented by:
Andrae Palmer
