Jamaica Broilers (JB) and Caribbean Broilers (CB) have agreed to reduce the price on a limited quantity of poultry meat to aid the poorer segment of the consuming public this Christmas.
Under the initiative, which is in collaboration with the Ministry of Agriculture and Fisheries, 10 containers or the equivalent of 250,000 kilogrammes of leg and breast quarters and mixed parts will be offered at a concessionary price to wholesalers, who will pass on the reduction to consumers.
Under the initiative JB and CB will sell the chicken parts at $223.50 and $223 per kilogramme, respectively, to participating wholesalers, reflecting a reduction of 12.56 per cent on the part of JB and 10.24 per cent for CB. The wholesalers, in turn, will sell the meat at a fixed price of $240 per kilogramme, which equates to savings of about $50 per kilogramme to consumers.
Minister of Agriculture and Fisheries, Hon. Dr. Christopher Tufton, speaking at a press briefing held today (December 15) at Jamaica House, said the move will help to clear the excess stock of the chicken producers, while providing a benefit for consumers.
Minister of Industry, Investment and Commerce, Hon. Karl Samuda (right), greets President and Chief Executive Officer of the Jamaica Broilers Group, Mr. Christopher Levy, at a press briefing, held at Jamaica House, today (December 15), to announce a reduction in the price of a limited quantity of chicken meat for the Christmas.
“Their sales have been down an average of 10 per cent this year… we engaged them in discussion and asked them to look at a limited quantity in this case, 10 containers, equivalent to 250,000 kilogrammes, to take a reduction in price in their margins on that quantity, about 10 to 12 per cent, and pass that through to the distributors,” Dr. Tufton explained.
In his remarks, Minister of Industry, Investment and Commerce, Hon. Karl Samuda, said: “We are very pleased and I hope it would redound to the benefit of our consumers and they will obtain meaningful benefit from this relief.”
The concessionary price will be available from December 18 to 24 and the meat will be distributed island-wide.
The Consumer Affairs Commission and the Ministry of Agriculture and Fisheries Marketing team will monitor the prices of the wholesalers/retailers, who are participating in the programme on a daily basis.
During the days of the special sale, the officers will randomly select outlets to observe sales. Should deviations from the agreed price occur, this information will be transmitted to the broiler companies, and the respective outlet/s will be removed from the programme.