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Story Highlights

  • The Office of the Children’s Advocate (OCA) has launched a new, interactive and child-friendly website as part of its re-branding strategy.
  • Children’s Advocate, Diahann Gordon-Harrison, said that a contemporary, interactive website is necessary in order for the OCA to remain relevant to the children whom it serves.
  • The Children’s Advocate also highlighted that the website facilitates reports directly from children.

The Office of the Children’s Advocate (OCA) has launched a new, interactive and child-friendly website as part of its re-branding strategy.

The website, designed by the Jamaica Information Service (JIS), boasts cutting-edge features to enhance the visitor’s experience, as well as the latest coding styles to ensure that the site is in line with international standards.

Speaking at the unveiling at the JIS’ Half-Way-Tree Road offices on December 4, Children’s Advocate, Diahann Gordon-Harrison, said that a contemporary, interactive website is necessary in order for the OCA to remain relevant to the children whom it serves.

“It is necessary to communicate with them through a medium with which they are familiar and comfortable,” she said. “On our new website, we have a children’s page as well as an adults’ page because we recognize the need to connect with our constituents in a real way. This website is of world-class standards, not only due to the content, but as a result of its user-friendly nature,” she added.

Describing the site as “very attractive”, Mrs. Gordon-Harrison said one of her favourite pages is the ‘Advocate’s Corner,’ which “gives me the opportunity to speak directly to the hearts of the children, who I want to reach. Aside from general information on the website, the ‘Advocates Corner’ has advice on particular subjects written in a practical way for children to understand.”

The Children’s Advocate also highlighted that the website facilitates reports directly from children, who may not feel comfortable coming to the office to make a report or speak to anyone.

“This is an important tool, which will allow the OCA to remain relevant, to be recognized by children as the premiere children’s ombudsman office and to make us more accessible to them,” she said.

Manager of Public Education & Special Projects, OCA, Nicole Hayles, welcomed the new website.

“The Office of the Children’s Advocate has been without a website for about 12 months, however our web presence was maintained through OCA’s Facebook page and we recently launched a Twitter account,” she shared.

Ms. Hayles said it is important that the OCA’s website engages children in language that they can relate to. “We have to speak in the language that our children utilize when interfacing with each other,” she said.

Director of Production at JIS, Enthrose Campbell, said that the OCA website is one of the most recent web projects undertaken by the JIS team.

She said the web team is proud of the final product, noting that it will ensure that the visitor’s experience is enhanced, whether that visitor is a child or adult.

Persons may access the OCA’s new website at www.oca.gov.jm