JIS News

The National Works Agency (NWA) and the Tourism Product Development Company (TPDCo) this morning (Aug.18) signed a Memorandum of Understanding (MoU) to establish a beautification and main road reservation project in tourist areas across the island.
The project falls under the Transport and Works Ministry’s ‘Tree-mendous Beautification’ Adopt-a-Roadway programme, which was introduced in 2002 to develop the main road network to world-class standards and to facilitate projects aimed at improving the scenery along the country’s roadways.
In his address at the signing held at TPDCo’s Knutsford Boulevard offices in New Kingston, Transport and Works Minister, Robert Pickersgill said the Adopt-a-Roadway programme “continues to be a unique opportunity for corporate entities and civic-minded groups to participate in beautification and maintenance of sections of our roadways”.
He cited the scenic Trafalgar Road thoroughfare as a successful example of the initiative, and commended the project sponsors National Commercial Bank, Life of Jamaica, Jamaica National Real Estate, Guardian Life and the Jamaica Mortgage Bank.
He noted that since its launch, the Adopt-a-Roadway programme has blossomed and now several other entities have expressed interest in the initiative.
Already, a number of companies have joined the effort, including Red Stripe, which has beautified the Spanish Town Road median from the exchange retail centre to the Jamaica Biscuit Company; Nature’s Paradise, which has beautified the median at the intersection of Old Hope Road and Munroe Road; and Design Options, which will undertake improvements to the verge at the Shortwood Road and the Constant Spring Road intersection.
Further, the Minister informed, McIntosh Bedding was adopting a section of Spanish Town Road, while Petrojam would adopt 1,100 feet of median strip along Marcus Garvey Drive, and the St. Mary Banana Producers Company would be beautifying a section of the Junction main road in St. Mary.
He noted that Prime Development Limited and Pan Caribbean Financial Services have also come on board. “They have manifested the desire to preserve the aesthetics of our roadways by pro-actively beautifying and maintaining them. I applaud their efforts and encourage them to continue in this vein,” the Minister stated.
He emphasized that it was against the background of these commitments that the Ministry, through the NWA, embraced the proposal to partner with the Tourism Ministry and TPDCo, to beautify roads in tourist resort areas to produce a “high impact project”.
“It is very heartwarming to see that an increasing number of organizations, not just in the Kingston Metropolitan Region, but in rural Jamaica as well, are indicating interest in maintaining a clean and beautiful Jamaica. Over on the north coast for example, some 16 companies have indicated their desire to come on board. These include hoteliers such as Swept Away resorts; Whistling Bird Beach Cottage; Crystal Waters Villas; RIU Hotel; and Glistening Waters.
“We expect that this synergy between the NWA and TPDCo will see an acceleration in the implementation of projects within the six main resort areas of Kingston, Montego Bay, Ocho Rios, Negril, Port Antonio, Falmouth and along the South Coast,” Minister Pickersgill stated.
Meanwhile, State Minister for Industry and Tourism, Dr. Wykeham McNeill, said that, “this initiative will facilitate greater linkages between governmental agencies and private sector entities to contribute to the beautification and upkeep of round-a-bouts, verges and medians in all our resort areas”. He used the opportunity to appeal to businesspersons and interested groups and institutions to contact the TPDCo and identify areas that they would like to adopt.