Micro Entrepreneurs To Get Help Under Community Renewal Programme

The Planning Institute of Jamaica (PIOJ) is encouraging micro entrepreneurs in communities to reach out for support under its Community Renewal Programme, as part of efforts to strengthen grassroots business development.

Technical Specialist for Socio-Economic Development at the PIOJ, Charmaine Brimm, said the initiative is designed to connect underserved entrepreneurs with the resources and partnerships needed to grow their enterprises.

“What PIOJ does is coordinate, and within the Community Renewal Programme, we are looking at advancing economic self-sufficiency at the community level, while also building and increasing the capacity of youth,” she told JIS News.

Ms. Brimm noted that although several institutions provide support to the micro, small and medium-sized enterprise (MSME) sector, gaps remain at the grassroots level.

“We realise that whilst we have different institutions offering support to the MSME sector, at the grassroots level, micro businesses are not necessarily engaged in a targeted way,” she explained.

She emphasised that the programme plays a critical role in bridging that gap by linking entrepreneurs to training, funding opportunities and development support.

“So, what I would say to entrepreneurs who are looking for help is that the PIOJ, through the Community Renewal Programme, is here to connect you with the network that you need to move from the level of ideation to growth,” Ms Brimm stated.

She urged persons not to be discouraged by perceived financial barriers, noting that efforts have been made to ensure inclusivity.

“I would encourage them not to be held back by thinking they may not have the resources or wondering if they have to pay for training. One of the things we have tried to do is to ensure that we do not exclude persons by covering those kinds of initial costs,” she explained.

Ms. Brimm also highlighted the importance of partnerships in delivering support to community entrepreneurs.

“We do that through partnerships with key stakeholders, like HEART/NSTA Trust. We engage entities to facilitate training, and we cover those costs to ensure access for participants,” she informed.

She encouraged entrepreneurs to take the first step in seeking assistance.

“We would just encourage community entrepreneurs to reach out for help. You won’t know what support is available if you don’t make that connection. Don’t let fear or uncertainty hold you back,” Ms. Brimm said.

Meanwhile, the Technical Specialist said that the MSME sector accounts for more than 80 per cent of employment in Jamaica.

“When you become an entrepreneur, you are not just starting a business; you are contributing to national development,” she noted, adding that even small-scale operations make a measurable difference.

“Even if you are employing one person, that data is captured and contributes to national employment figures. Once you are registered, you are making an impact,” she added.

She also pointed to the innovative nature of MSMEs, noting that competition within the sector often drives creativity and resilience.

“Entrepreneurs are innovators. By the very nature of entrepreneurship, you are constantly finding ways to stand out in competitive markets. You are nation-builders, employers, and key contributors to achieving our national development objectives,” Ms. Brimm emphasised.

Persons can find information on the Community Renewal Programme on the PIOJ’s website at https://www.pioj.gov.jm/, or via telephone at 876-935-5151.