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The Jamaica Local Organising Committee (LOC) of the ICC Cricket World Cup (CWC) 2007 says plans are underway to unveil a public education campaign later this year as part of its preparations to host the event.
“A lot of changes are going to happen near the Cricket World Cup and we will have to advise the public,” Major Desmon Brown, Chairman of the Transport Sub-Committee for the Jamaica LOC said at a recent press briefing at the offices of the LOC. He explained that all appropriate media options would be employed so as to inform the public about a number of changes related to the hosting of the event, such as traffic changes on match days, services to be provided on match days by the municipal services and details of the cost of park and ride to and from venues, among a host of other changes.
In addition, information regarding the actions to be taken against persons parking in restricted areas would be included. “I can assure you that the fines will be substantial,” he pointed out.
Media options, he said, would include the printing of an information booklet. “We know that in Jamaica, people do not read as much as they should, but we will provide it [booklet] and we will also use the electronic media to get the information out,” Major Brown informed.
Explaining the timing of the campaign, Major Brown said that, “we are not going to start too early because people will forget, so most of the programme will take place later down the road”.
Meanwhile, Major Brown reminded persons about the issue of branding restrictions, which would be rigidly enforced. “We certainly do not want to be fined for any infringements,” he said.
The situation is that the ICC Development (International) Limited, which manages the commercial rights in relation to ICC events, has granted certain commercial rights in relation to CWC 2007, including the right to use the event marks. Official sponsors, licencees and commercial partners, who have paid for the right to be officially associated with CWC 2007, are also authorised to use the event marks in accordance with specific guidelines issued by and with the permission of ICC Development (International) Limited.
Therefore, persons who do not have a licence should not attempt to create the impression of official association with the event, whether through use of the official event marks or through the use of certain words and phrases or images, as it invariably undermines the rights granted to official sponsors and licencees and devalues merchandise.
However, should persons choose to ignore this, they will open themselves to the possibility of legal action.
Restrictions are not just limited to the unofficial use of trademarks, words, phrases or images related to the event.
Major Brown cited cases at the recently held FIFA World Cup Football in Germany, which involved persons who attended games in inappropriate shirts, emblazoned with logos of entities, which were not official sponsors of the event.
“They had the opportunity to either put on shirts that they were given as replacements or return home regardless of the fact that they had a ticket,” he explained, while pointing out that persons need to be aware of such pertinent information.
The ICC Cricket World Cup 2007 is scheduled to kick off on March 11, with an opening ceremony at the Trelawny Multi-Purpose Stadium. All 16 teams and officials will attend this event.