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The Entertainment Advisory Board has been mandated to formulate the tenets of an Entertainment Encouragement Act, which will facilitate further private sector involvement in the local entertainment industry.

State Minister in the Ministry of Tourism and Entertainment, Hon. Damion Crawford, made the disclosure during his contribution to the 2012/13 Sectoral Debate in the House of Representatives, on July 17.

He noted that “encouragement” of the entertainment industry will demand sponsorship association and private contribution from corporate entities. “To encourage this, efforts must be made to reduce the risk perceived by some corporate entities in associating their brand with the national entertainment industry,” he said.

The State Minister suggested that a possible remedy could come in the form of a rating system for entertainment events. He pointed out that in the same way a movie can be rated (Parental Guidance) PG or X-rated, “so, too, can entertainment events.”

Mr. Crawford said the rating of entertainment events, with adequate repercussions for violations, would reduce the risk perceived by many corporate entities to associate their brand with live entertainment events. “Ratings also help to shape the expectation of the audience, and by extension, the output of the artiste,” he added.

In the meantime, the State Minister said the question of entertainment venues was also a cause for concern, lamenting the scarcity of such locations. “To this extent, the Ministry will be examining the strategies required and the approach that needs to be taken to ensure this issue is properly addressed,” he said.

 

By Athaliah Reynolds-Baker, JIS Reporter