JUTC to Launch ‘Ride and Win’ Promotion Tomorrow


The Jamaica Urban Transit Company (JUTC) will launch a ‘Ride and Win Summer Bling’ promotion tomorrow (July 3) as part of efforts to increase the number of commuters that uses its buses.
The $15 million promotion will run from July 7 to September 27 and will provide the opportunity for commuters to win weekly cash prizes.
Sales and Marketing Manager at the JUTC, Lenworth Simms, told JIS News that the main objective of the promotion is to increase ridership by about 20 per cent and from the current 160,000 persons per day to 180,000 over the period.
He noted that while increasing ridership, the promotion is expected to encourage commuters to ask for and retain their tickets; reward them for travelling via JUTC and increase Smart Card sales and usage.
“We hope that it (the promotion) will help in the repositioning of the company and inject some energy in the brand as we are now referring to JUTC as the ‘new JUTC’,” Mr. Simms said.
The promotion is open to commuters with tickets valued at $50 or more to win weekly cash prizes of $50,000 for first prize; $30,000, second prize; third prize, $20,000 and five consolation prizes valued at $5,000 each. There will also be a grand prize of $500,000 and five consolation prizes valued at $100,000 each at the end of the promotion.
To enter, commuters will be asked to submit a ticket with information including name; telephone number; address; age and the JUTC tagline, ‘Your Route to Excellence.’ Tickets should be placed in drop off boxes provided at selected JUTC locations from which weekly winners will be selected.

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