KINGSTON — The Jamaica Urban Transit Company (JUTC), on Friday (September 30), launched its 'JUTC Busta Ticket Bonanza' promotion at the Half-Way-Tree Transport Centre.
The initiative, sponsored by Jamaica Beverages (Busta) and Hi-Lo, is aimed at rewarding existing and potential commuters and increasing ridership.
Dubbed ‘Nuff Ticket, Nuff Value’, the promotion, which runs from September 30 to November 11,will benefit regular, premium and express riders, who purchase bus tickets or use smart cards priced $80 and over.
Explaining how commuters will benefit, Sales and Marketing Manager at JUTC, Lenworth Simms, said that “all consumers have to do is demand their adult ticket each time they ride the JUTC bus and retain them until they have accumulated 12."
The tickets can be redeemed at any of the participating Hi-Lo Food Stores in Manor Park, Cross Roads, Half-Way-Tree, Barbican, Portmore, and Spanish Town for a two-litre Busta soda. These redemption points will be open Mondays to Fridays from noon to 8:00 p.m.
Mr. Simms pointed out that the promotion is primarily to strengthen the JUTC revenue and provide a tangible reward to encourage more persons to use the service.
Evington Wilkes, a commuter, who was present at the launch, told JIS News that “the Busta Ticket Bonanza is one of the best ideas that they have ever come up with, and they should continue to do what they are doing."
JUTC continues to provide quality service and implores commuters to support the company, utilise the services and reap their rewards.
By Jeneva Gordon