The marketing of Jamaica’s rich Jewish history and its cultural heritage sites has won the Jamaica Tourist Board (JTB) a major international award for excellence.
The Hospitality Sales and Marketing Association International (HSMAI) gave the Golden Adrian Award to the JTB forpublic relationsexcellence, for its newspaper feature entry, “Jamaica’s New Tourism Spiel: Beaches and Reggae and Jews,” spotlighted in The Wall Street Journal, last March.
The accolade was announced during the annual HSMAI Adrian Awards Gala at the New York Marriott Marquis, on January 31. This year marked the 54th annual Adrian Awards competition, the largest and most prestigious travel marketing competition, globally.
Published on March 9, the feature article was placed in the prestigious Wall Street Journal, as part of the JTB’s efforts to draw attention to Jamaica’s rich Jewish history and cultural heritage sites.
Director of Tourism, John Lynch, noted that the JTB was “very pleased” to receive the award for its work in targeting the niche market.
“It’s an honour to be recognized by industry colleagues, and we are excited at the prospects of continuing to build on this market segment moving forward,” Mr. Lynch said.
This year’s competition attracted nearly 1,100 entries from around the world, which were judged by top executives from all sectors of the industry.
“The quality of the entries submitted this year was “truly outstanding,” said Fran Brasseux, HSMAI executive vice president.
“This year’s winners represent the most inspiring examples of travel advertising, public relations, and digital marketing,” he noted.
HSMAI is the hospitality industry’s source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings.
Founded in 1927, HSMAI is an individual membership organisation comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
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