JIS News

Story Highlights

  • Marketing Officer at the Jamaica Tourist Board (JTB) Adrian Harrison says the agency is committed to supporting the 22nd staging of Reggae Sumfest.
  • Travel agents have been making significant bookings, scheduled around the dates for the music festival.
  • The list of artistes advertised for this year’s show has drawn international interest, and that the JTB has been receiving queries, with regards to the upcoming event.

Marketing Officer at the Jamaica Tourist Board (JTB) Adrian Harrison says the agency is committed to supporting the 22nd staging of Reggae Sumfest, which is scheduled for Montego Bay, St. James, from July 13 to 19.

Noting that the event, dubbed the “greatest reggae show on earth” will “bring heads to beds,” Mr. Harrison said travel agents have been making significant bookings, scheduled around the dates for the music festival. He said this will allow hotels across the island to enjoy good occupancy levels during the period.

He was addressing the 2014 western Jamaica launch of Reggae Sumfest at the Iberostar Hotels and Resort, in Lilliput, St. James, on Wednesday, June 18.

Mr. Harrison said the list of artistes advertised for this year’s show has drawn international interest, and that the JTB has been receiving queries, with regards to the upcoming event.

He said the show will serve to augment the country’s tourism product. “The festival adds another dimension … because not everybody is looking for sun, sand and sea, and we at the JTB are happy for that,” he stated.

Meanwhile Executive Director of Summerfest Productions, promoters of the festival, Johnny Gourzong, outlined that every year the production team improves the event. As such, he said, the best entertainers in reggae, Hip Hop and R&B, have been presented over the past 21 years.  This year, reggae icon Freddie McGregor will be honoured at the show.

During the launch, Summerfest Productions made a charitable donation of $350,000 to the Montego Bay Boys and Girls Club, an organisation, which has been training inner-city youth from the resort town, in various disciplines, for more than 50 years.