With Jamaica’s newest airport, the Ian Fleming International Airport, now fully operational, the Jamaica Tourist Board (JTB) and the Airports Authority of Jamaica (AAJ) have joined forces to participate in the Sun ‘N’ Fun International Fly-In and Expo in Florida at month end.
The annual event, which runs from Tuesday, March 29 to Sunday, April 3, in Lakeland, Florida, is the second largest aviation event in the world, after EAA Air Venture Oshkosh.
Approximately 200,000 persons are expected over the six days, with strong participation from the southeast region of the United States (U.S.), an important target market for Jamaica. This will be the second year that Jamaica is participating in Sun ‘N’ Fun International Fly-in and Expo. The JTB and AAJ will host a booth, titled “Jamaica – A Paradise for Pilots,” to provide Jamaican tourism and aviation marketing collateral.
“We are excited about our continued participation in Sun ‘N’ Fun, and our partnership with the Airports Authority will ensure the aggressive promotion of Jamaica’s third international airport,” Director of Tourism, John Lynch, said.
“Our participation in this air show gives us an opportunity to reach the luxury market, an important demographic for the destination, as we continue to develop experiences for these travellers,” he explained in an interview with JIS News.
Jamaica’s presence at Sun ‘N’ Fun serves to attract private jet owners from the U.S. and Canada, to experience the destination’s product offerings, including world-class hotels, attractions, golf courses, spas and much more.
The Ian Fleming International Airport, officially opened on January, is located five miles from the resort town of Ocho Rios. The airport has undergone a series of upgrades to accommodate private international aircraft as large as the Dash-8, and to allow for easy, efficient and timely processing of passengers.
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