JIS Embarks on New Approach to Programmes March 1

On March 1, 2010, the Jamaica Information Service (JIS) will embark on a new approach to its programmes for radio and television.
The Agency will no longer produce the 30-minute Jamaica Magazine programme but will instead, produce two five-minute features to be repeated three times daily from Monday to Saturday, to make use of the 30 minutes allocated for Government broadcasts on television. For radio, the Agency will produce one 15-minute news programme and three five-minute features to be aired at different times throughout the day.
“We have taken a more strategic approach to our programmes and the way we disseminate information about Government’s policies, institutions and projects, in order to reach as many viewers and listeners as possible,” Chief Executive Officer, Mrs. Donna-Marie Rowe said.
“The new times for the JIS programmes are being finalised with media houses. As soon as this is agreed, the JIS will inform the public,” Mrs. Rowe added.
On Sundays the JIS will retain the 30-minute slot for TV, which will feature in-depth interviews, while on radio, two 15-minute programmes will be aired on Saturdays and Sundays.
The new television programmes will also be made available for placement on cable stations.