MONTEGO BAY — President of the Jamaica Hotel and Tourist Association (JHTA), Evelyn Smith, has described the recent Jamaica Product Exchange (JAPEX), as a "great success."
The three-day annual hospitality and tourism trade show was held at the Montego Bay Convention Centre in Rose Hall, St. James, from September 18 to 20, with more than 1,000 buyers, suppliers, overseas travel agents and international and local media representatives participating.
"JAPEX 2011 was a very good success, as it brought together, not only the largest contingent of overseas buyers (tour operators), who are interested in selling Jamaica, a large contingent out of Latin America, a great market for Jamaica to diversify into. It offered our members, both large and small, the opportunity to interact and gain the necessary exposure, especially as the smaller members do not have marketing representation overseas,” Mrs. Smith told JIS News.
She said that JAPEX provided a great marketing opportunity for members of the Association, and with the largest contingent of buyers, that was tremendously important.
“Another important aspect of the show was a first for us (JHTA), in that we partnered with JAMPRO and had on the same trade show floor, suppliers of goods and services to the hospitality sector, thereby allowing those entities to be able to interact with our members and tried to sign deals to provide goods and services to our sector as we go into the Winter. This allowed our members to be exposed to the wide range of high quality products that are clearly available here for our members to purchase,” Mrs. Smith pointed out.
The President observed that there was also a large contingent of media representatives at the trade show and that the entire sector was looking for “a lot” of good publicity, in the interest of Jamaica.
She expressed the hope that the trade show, which has given a comprehensive feel of Jamaica and the available offerings, will impact positively on the economy of the country.
By Glenis Rose, JIS Reporter