JIS News

Story Highlights

  • Western Regional Manager of the Jamaica Cultural Development Commission (JCDC), Natalie Morris, said the Commission will be ramping up its efforts in promoting traditional cultural events, especially through what has been described as new media.
  • Ms. Morris said because new media is accessed mostly by younger people, efforts must be made to take advantage of the opportunities which are available in that area.
  • Ms. Morris added that the JCDC will again be recognizing a number of citizens through the ‘Spirit of Independence Awards’, for their contribution towards the development of their parish.

Western Regional Manager of the Jamaica Cultural Development Commission (JCDC), Natalie Morris, said the Commission will be ramping up its efforts in promoting traditional cultural events, especially through what has been described as new media.

Addressing a JIS ‘Think Tank’, in Montego Bay, on  July 21, Ms. Morris said   traditional culture remains vibrant, and it should be promoted more through new media, in order to target a significant sector of the youthful population that use that form of communication.

“I believe strongly that culture is dynamic and what we accept as culture, it changes in terms of paradigm and time,” she said.

Ms. Morris said because new media is accessed mostly by younger people, efforts must be made to take advantage of the opportunities which are available in that area.

Meanwhile, Ms. Morris pointed out that in an effort to get more support for the civic ceremonies across western Jamaica, the JCDC has been working with various organizations to encourage citizens to attend.

“We are trying to partner with Parish Development Committees (PDCs), the Social Development Commission (SDC), and  the Parish Councils to help us to galvanize that kind of support for the Civic ceremonies,” she noted.

 

Ms. Morris added that the JCDC will again be recognizing a number of citizens through the ‘Spirit of Independence Awards’, for their contribution towards the development of their parish.