JBDC Authorized to use ICC Cricket World Cup Logo to Market Products

The Jamaica Business Development Centre (JBDC) has been authorised to use the ICC Cricket World Cup (CWC) logo in the marketing of their products, Minister of Industry, Technology, Energy and Commerce, Phillip Paulwell has announced.
The Minister made the disclosure at the opening ceremony of the Small Business Association of Jamaica’s exposition yesterday (Nov. 22) at its Trafalgar Road headquarters. “People have been asking ‘what is in World Cup of Cricket 2007for us?’ So the Government has secured a licence so that you will be able to use the JBDC to have access to the many thousands of persons who will be attending World Cup Cricket,” the Minister said.
Persons who want to utilise marks associated with the event must seek permission through ICC CWC 2007. The International Cricket Council (ICC) owns the CWC 2007 and has developed official marks, which are all copyrighted and owned by them. Furthermore, the Jamaican Government has put up a guarantee that where there are breaches, this will be discontinued.
“All of us will pay a price if this is not done, because the government has had to back this agreement by a guarantee of US$12 million. Therefore the persons, who have paid to use these marks and rights, will have the ability to draw down on this money, if the country misbehaves,” Executive Director of the Jamaica Local Organizing Committee (LOC) for the ICC Cricket World Cup 2007, Robert Bryan said in June at a Kingston and St. Andrew Parish Consultation on the CWC 2007.
He emphasised that any attempt to use marks associated with the event without official permission would not be tolerated.
“You cannot simply take it up on yourself and use the copyrighted marks and think you have done a brilliant job when painting these marks on walls of businesses or on signs,” Mr. Bryan said.
“It is regarded as an infringement as it is an attempt to pass off an official association with the event without having the rights to do so,” he added, while noting that guilty persons would be required to paint out the marks. “In some instances, they will be subject to legal proceedings,” he warned.