JAS to Observe ‘Eat Jamaican Day’ on Nov. 25


The Jamaica Agricultural Society (JAS) will observe its annual ‘Eat Jamaican Day’ on November 25, with an ecumenical service, agro-processing display and brunch at the Fellowship Tabernacle Church on Half-Way-Tree Road.
In an interview with JIS News, Marketing and Projects Manager at the JAS, Hugh Blackwood, explained that this year’s celebrations will not be as elaborate as previous years, because of the impact of Hurricane Dean on the agricultural sector.
He said that the church service will include an address by Minister of Agriculture, Dr. Christopher Tufton, while President of the JAS, Senator Norman Grant, will give a brief overview of the Eat Jamaican campaign. Rev. Al Miller will deliver the sermon.
Following the church service, the public will have the opportunity to view a display of locally produced food and food items. “It will be a day for persons to come out and share with us and partake in the food and drinks,” Mr. Blackwood said.
The Eat Jamaican campaign was launched on November 25, 2003 and has as its theme: ‘Grow What We Eat and Eat What We Grow’.
“The campaign is part of the JAS’ vision to facilitate and encourage farmers to produce more as well as to challenge Jamaicans to eat what we grow and grow what we eat,” Mr. Blackwood said.
Other objectives of the campaign are: to sensitize Jamaicans about the diversity of the farming sector and its economic importance as it relates to job creation and income generation; highlight the numerous success stories in the industry; celebrate the glory of the Jamaican cuisine; lift the morale of farmers and farming communities; and attract new and young farmers to the sector.

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